A Cultural Tourism Strategy allows the destination to get their share and more. Cultural tourism relies on local products, artefacts as well as the host community in a certain locality. Thus, cultural tourism can encourage local communities to take pride in their culture and as well contributes to strengthening community identity (Mitchell & Ashley 2010; Mugalavai 2007; Saarinen 2009; Smith & Richards 2013; Sutherland 2006). The impact that tourism has on the cultural lives of communities is one of the most important issues debated by tourism researchers and academics today. Benefits of Cultural Heritage Tourism What is Heritage Tourism? Moreover, tourism produces social benefits to the region (i.e. Local traditions that have a rich cultural heritage are reduced to wearing costumes and putting on acts for the tourists in return for money. In 2008 when the 2nd International Conference on Responsible Tourism in Destinations was held in Cochin, there was a small demonstration making clear that many local communities felt used by tourism, and were not benefiting. There is an increasingly growing concern that tourism development is leading to destinations losing their cultural identity by catering for the perceived needs of tourists. It encourages people to learn about and discover otherwise unknown cultures while financially supporting local communities and helping them to maintain and continue their traditions. The National Trust for Historic Preservation defines cultural heritage tourism as “traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present.” Cultural, historic, and natural resources all make up heritage tourism sites. Culture Clashes. Navy Pier: Tourism has been a priority for Mr. Emanuel, who created Choose Chicago in 2012 and publicly issued a goal of reaching 50 million visitors by 2020. Tourists often lack respect for local traditions and culture, refuse to follow local dress standards, get drunk in public, or behave rudely or inappropriately towards locals. Cultural tourism is found in the hills of Oaxaca as well as the mountainous regions of Central Asia, the Maasai Mara in Kenya and countless other places around the world. One of the core elements of tourism development is to encourage local communities' participation, as this is crucial to the sustainability of tourism industry. Tourists and the boats in the backwater were polluting the environment, and local villagers were not profiting from the resorts and tourists who were using their villages. Service Economy.