For Facebook, for example, the growth metric is the amount of daily or monthly users. Leave a friend's email below and we'll send them their own 'The Product Book' straight away! Now its goal is to get 2 billion. Uber is a great example of this. Yaron lists different tools and tactics that will help companies to get more people discover their product, to convince those people to use the product and to keep the active users coming back. By sharing your email, you agree to our Privacy Policy and Terms of Service, Silicon Valley Product Managers Reveal All. Facebook's mission is to give people the power to build community and bring the world closer ... Sign in to save Product Growth Manager, Education Modernization at Facebook. Yaron Fidler from Facebook shares his keys to growth. Before joining the Facebook team, he was employed by Ebay. The company is not making profit but it’s growing all the time to new countries. To keep the company blooming, the product needs to be pushed the right direction. In the first group are the new users. Understanding growth is vital for the process. He started as a data engineer before moving to Product Management and now has nearly nine years of experience managing global data operations, the Internet industry and leading teams. With these three factors, Yaron creates a formula for measuring growth easily. For other companies, of course, the metrics are different. What is difficult is acquiring a new one.”. She can usually be found researching cool new tools to try, reading up about the latest tech news, and her dog Igor is low-key the office favorite. Why is growth important to the product? For converting the people the most important thing is to remove friction and concentrate on the product’s layout. “Users already using the product have found value in it, and they’re easier to retain. What is product growth? For every existing company, the purpose of its existence is to do well and to grow. Yaron Fidler is Facebook’s Core Product Manager. However, Yaron says that it’s not the case. Each month they can see in their data exactly how the number of those users increased or decreased. Growth answers whether there is product market fit for the product or not. This formula creates clear data about the users in percentages that can be used later for evaluation. READ MORE, What are the essential tools and software for product managers in 2020? They are the ones that have just discovered the product and have started to use it. Find our Product Growth Manager, Education Modernization job description for Facebook located in Menlo Park, CA, as well as other career opportunities that the company is hiring for. The second group includes resurrected users that haven’t used the product in a while but have returned now. The things that will help products get discovered are, for example, SEO, Google ads and invites. It can be challenging identifying the metric at first but once done the company should stick with it. For them, it’s not about the number of users or the amount of money they make but instead how much money goes through their product. For Ebay, for example, the growth metric is about the gross merchandise value. Gaby does it all: she codes, she designs, she writes...there’s not much she can’t do! See who Facebook has hired for this role. READ MORE. They need buyers as well as sellers, and their product connects these two groups. At Facebook, he worked on growth for a year and a half. Leveraging your deep understanding of the local competitive and product landscape, you will highlight product gaps and identify growth opportunities in the country, and drive execution of growth initiatives specifically for the region. That metric is chosen at the earliest state possible, and it shouldn’t be changed unless for some reason it is the wrong one. Is it more important to gain more users or to keep the old ones happy? The goal, however, is not only getting more users but also to get the already existing users to come back and to use the product again. Nobody thought when Facebook came out that it would reach 1 billion users some day. As a Product Growth Manager for India, you will ensure Facebook is locally relevant and successful. They can discover, not only how many people joined that month and how many stopped using it, but also how many active users, people that use the product more than once a month, they have. In the recent event, he talked about the key points about growth and why it is important. After adding the two together the number of users that stopped using the product is deducted. Product Growth Manager- Workplace Facebook London, England, United Kingdom 1 month ago Be among the first 25 applicants. Apply on company website. Yaron Fidler is Facebook’s Core Product Manager. “Growth products must be data-driven,” Yaron says. The users that have stopped using the product altogether create the last group. He worked under different titles mainly focusing on SEO and structured data. Growth accounting, according to Yaron, consists of three types of user profiles. Choose the right growth metric for the product, A Curated List of Tools and Software for Product Managers in 2020. Email or phone. Many people would think that the main reason for growing is profit. “Companies that manage to grow massively, like Facebook and Google, are companies that are very data-driven.”. For non-profit companies, the purpose is to grow their market and to get more users, not to gain more money. ащиты авторских прав, นโยบายสิทธิส่วนบุคคล, นโยบายสำหรับคุกกี้, นโยบายลิขสิทธิ์, การควบคุมสำหรับผู้เยี่ยมชม. READ MORE, The definitive guide to Product Management, with everything you need to navigate all of our resources and become an… He started as a data engineer before moving to Product Management and now has nearly nine years of experience managing global data operations, the Internet industry and leading teams. For every product, there should be one growth metric set to reflect the product market fit and to show future financial outcomes. Schedule a Call with Our Admissions Team Who Will Answer Your Questions and Help You Move Forward, Fill the form and submit your application, [Black Friday] Get $4k worth of PM courses FREE with enrollment in a Certification, Product Growth Explained by Facebook’s Core Product Manager. Growth can be surprising but when it’s done well it creates super companies. Growth is about balancing between trying to keep the old users but at the same time acquiring new ones. Find out the main differences between prototypes and MVPs in product development. Update your gear with this tailored guide and… The formula counts together the amount of new users and the resurrected users. As a Product Growth Manager for Indonesia, you will work to ensure Facebook and our family of apps are locally relevant and successful. Already active users, on the other hand, want to find value in the product and to keep getting new user experiences. At the moment he is working on ads. Leveraging your deep understanding of the local competitive and product landscape, you will highlight product gaps, identify growth opportunities, and drive execution of growth initiatives specifically for India. Is it just about the financial benefit?