This theory focuses totally on what happens to an individual when he takes some action. The reinforcement theory suggests that managers should try to structure the contingencies of rewards and punishments on the job in such a way that the consequences of effective job behavior are positive while the consequences of ineffective work behavior are negative or unpleasant. The focus of this approach is upon changing or modifying the behavior of people on the job. Skinner’s principles of behavior modification informed that behavior is determined by its consequences. Punishment acts as a deterrent to undesirable behaviors of the employees. It has been agreed The Reinforcement Theory is one of the oldest theories of motivation which describe behavior and how we act. Positive reinforcement resulted in increasing self- esteem of employees and creates a better workplace environment. Reinforcement theory of motivation overlooks the internal state of individual, i.e., the inner feelings and drives of individuals are ignored by Skinner. Based on the work of B. F. Skinner, operant conditioning is based on a simple “law of effect” meaning that behaviour is a function of its consequences. that is why it is also … It has been agreed . The study critically analyzes journal articles and other relevant credible to get an in- depth information of reinforcement theory in workplace setting. This theory is a strong … On the contrary, negative reinforcement in comparison to the positive reinforcement precedes the unpleasant response and as a result of … In this article, positive reinforcement and related terms are defined; statistics supporting the benefits of positive reinforcement in the workplace are presented; and numerous examples of effective workplace rewards are provided. Reinforcement theory suggests that behaviour or job performance is not a function of internal state of mind (such as needs), feelings, emotions or perceptions but is keyed to the nature of the outcome of such behaviour. Reinforcement Theory of motivation aims at achieving the desired level of motivation among the employees by means of reinforcement, punishment and extinction. In Conversation with Skinner (1973), he mentions that it is … Thus, according to Skinner, the external environment of the organization must be designed effectively and positively so as to motivate the employee. Application of reinforcement theory in the workplace Skinner’s principles of behavior modification informed that behavior is determined by its consequences. Application of reinforcement theory in the workplace . Extinction refers to diminishing the probability of undesirable … Application of Reinforcement Theory in the Workplace. Reinforcement approach, which can be both positive and negative, is used to reinforce the desired behavior. Of course, Skinner’s operant conditioning theory is also described, as well as the most effective methods for delivering positive reinforcement techniques in the workplace. When describing his principles of behavior modification, Skinner simply states, “Behavior is determined by its consequences.” T op managers agree that there are numerous issues that can be helped using applied psychology techniques in the working environment (Dowling, 1973). The consequences of a given behaviour …