Originally, we were making them in an oven with four racks. Stacy's Pita Chips offers five product lines: Stacy's Pita Chips, Stacy's Pita Thins, Stacy's Cheese Petites, Stacy's Bagel Chips, and Stacy's Organic Pita Chips. I’m not sure in what industry or what product it will sell, but I want to do it for my kids. We found a woman who owned a pretzel company who had a rack oven and we rented space from her for a while, but that still wasn’t enough. [3], "The Co-Founder of Stacy's Pita Chips Has an Interesting Story--and You Can Learn a Lot From It", "Stacy Madison | Fireman Capital Partners | Boston Massachusetts", "Can an Organic Chip Company Survive the Snack Aisle's Street Fight? They are commonly eaten as a snack and come in a variety of flavors including Simply Naked (flavored only with sea salt), Cinnamon Sugar, and Garlic Parmesan among others. Fostering meaningful connections and serving delicious snacks. Personal differences led to their divorce in 2001, however the divorce was amicable and Stacy and Marc agreed to split the business 50/50.[7]. Persevere and never sacrifice quality. In the winter, the harsh weather made the food cart inoperable. Eventually, we bought a conveyor oven and then a machine that would help us cut the bread into squares. Those are other businesses. Pita chips are slices of pita bread which are baked until crunchy. What did you do for funding at this point?We had the money we’d stocked up from the food cart and from my credit card—something I don’t recommend. [2] The project hope to empower women to start and grow their food-focused businesses and offers cash prizes to the project's finalists. They took leftover pita bread from the day before, (all their cart sandwiches were made with pita bread) chopped it up, baked it and handed it out to waiting customers. I caught up with Madison to get the inside scoop on her wildly successful chip venture. [3] Within a few weeks, the factory was fully repaired and the deal with Pepsi was able to close. Make sure you price high at the outset to accommodate costs of everything from manufacturing to hiring. [14] Stacy's Cheese Petites have 150 calories, 8 grams of fat,11 grams of carbohydrates, and 6 grams of protein per serving. In 2006, Stacy's Pita Chips reached US$65 million in revenue and was sold to Pepsi Co. where it now operates under the Frito-Lay division. - Nov. 20, 2009", "STACY'S® SIMPLY NAKED® Pita Chips | FritoLay", "STACY'S® Sea Salt Pita Thins | FritoLay", "STACY'S® Everything Flavored Bagel Chips | FritoLay", "The Cheese Crackers Spoon University Staff Is Weirdly Obsessed With", "STACY'S® Organic Simply Naked Pita Chips | FritoLay", "Bags of Stacy's Pita Chips recalled after report of severe allergic reaction", "Stacy's Rise Project expands funds for female founders to help close the investing gender divide", https://en.wikipedia.org/w/index.php?title=Stacy%27s_Pita_Chips&oldid=973049276, Pages with non-numeric formatnum arguments, Creative Commons Attribution-ShareAlike License, This page was last edited on 15 August 2020, at 03:07. They were slow baked and we couldn’t just crank up the heat or they’d burn. The plan worked so well that by 2006 Stacy’s was selling nearly $65 million in pita chips per year, employing more than 300 people (including contractors) and was on the receiving end of purchasing offers. [3], While scaling the business, Stacy and Marc married in 1997. But most of our employees were people at the factory in Randolph. You can always lower your costs. Stacy's Pita Chips. Stacy's also makes other crunchy snacks such as Pita Thins, Cheese Petites, and Bagel Chips. Do one thing and do it right. Please review. What advice can you give to small business owners just starting out?Don’t be afraid to ask for help from others in your industry. STACY'S PITA CHIP COMPANY, INCORPORATED. Currently, there are three flavors of Stacy's Bagel Chips: Simply Naked, Everything, and Toasted Garlic. © 2020 American Express Company. Think back to 1996. The business reached $1 million in sales in 2001 and $65 million in sales in 2005. Around the time of the Frito-Lay acquisition of Stacy's Pita Chips, Stacy was diagnosed with breast cancer and an auto-immune disease. [16], In February 2019, 228 bags of Stacy's Simply Naked Pita Chips were recalled after a manufacturing error resulted in the addition of an ingredient that caused allergic reactions to people with dairy-related allergies. Stacy Madison started with a $5,000 investment and turned it into a $65 million business selling to it PepsiCo. Flavors include Romano With Garlic and Parmesan With Rosemary. Stacy started a family in 2003 after having twins. If so, I’m willing to bet you saw an enormous line of people standing in front of a sandwich food cart. I recommend focusing on your core product. The chips were distributed for free while customers waited for their sandwiches to be made. I want to show them that they can start their own business someday. She has since recovered and went on to launch several other successful food ventures, including Stacy's Juice Bar and Be Bold bars. Stacy's Pita Chips was founded by Stacy Madison and her now ex-husband Marc Andrus in 1996, originally giving the pita chips away for free at their food cart to keep customers happy while waiting in line. Stacy's Pita Chip Company, Inc. is a food & beverages company based out of 663 North Street, Randolph, Massachusetts, United States. PepsiCo won that bid and now operates the company out of its original Randolph, Mass.–based factory. [5], In 2005, Stacy and Marc were approached with multiple acquisition offers from large snack food companies in the United States. [4], As the popularity of the pita chips grew, Stacy and Marc began selling the chips alongside their sandwiches. Website http://stacyssnacks.com We’ve done a lot of traveling over the last five years. [9], Stacy's Pita Thins are thinner versions of the original chips and come in three flavors: Simply Naked, 5 Cheese, and Garlic & Herbs. [18], Stacy Madison grew up in Boston before moving to California to obtain a master's degree in Social Work. Freelance Writer and editor, Self-employed. As the cart grew in popularity and the line nearly out of control, Madison and her then-husband Mark Andrus, got creative. Customers went crazy for these pita chips. [10], Stacy's Bagel Chips are made by slicing bagels into small, thin pieces and baking them until they become crunchy. The bank said no, so we lowered the amount to $300,000 and our parents kicked in some money, too. Now what? When we needed more capital, I went to the bank and was granted a $60,000 loan, but less than a year later I went back and asked for a $500,000 loan. As of 2019, Stacy's has committed over $300,000 to the project. A wall was built to separate the unaffected areas and the factory was able to maintain the majority of its operations. In 1998, Madison and Andrus closed the cart business and, under the name Stacy’s Pita Chip Company, started wholesaling chips to local retailers. [8], Stacy's Pita Chips are the original product under the Stacy product line. Stacy and Marc founded Stacy's Pita Chips in 1996 upon returning to Boston and married in 1997, but the couple divorced in 2001. I took my kids (twins, now 8 years old) and traveled around Europe for six months. opens in a new tab "Stacy's Cheese Petites - Made With Real Cheese" text, cooking tables with lots of foods and white wine. "Stacy's Pita Thins - Crispy, Flaky & Flavourful" text rounded by Stacy's pita thins.