The money spent by advertisers on mobile is way higher than any other digital advertising platform, so if you want to reach the Millennial and Gen Z audiences, then mobile should be your preferred platform for advertising. Mobile advertising works so well because it can be present in so many areas of consumers’ lives: where they live, work and relax; where their daily commute takes them; where they travel and shop; where they congregate; It’s simply about delivering powerful messages, where and when they’re needed. Full Screen Mobile Advertising. Full screen mobile ads are those that stay on the screen for several seconds before users are given the option to close it by clicking the “X” button. Mobile Marketing Reaches A Broader Market. Mobile advertising is the current hope for the entire advertising industry. here are the: Top 14 Benefits of Mobile Marketing 1. But since everyone’s engaged on their phone, marketing strategies need to find a way to reach them there. Kelly is also wary of the argument that Apple and Google are skimming off too much mobile ad revenue. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Over a 12-month period, ad clicks have increased by 11 percentage points to 60%, and mobile ad impressions climbed 6 percentage points to 56%. Mobile advertising is the communication of products or services to mobile device and smartphone consumers. Why Mobile Billboards Work. These ads are typically displayed at transition points in the flow of an app, such as getting past a particular level in a mobile game. The importance of mobile marketing is critical nowadays for businesses to reach their customers and potential customers. With billions … Why Mobile Marketing. Mobile pages with more than 30% ad density; Flashing animations; Poststitial ads that require a countdown to dismiss; Fullscreen scroll over ads; Large sticky ads; Auto-playing videos with sound . Advertising trends are also responding to this development: It is estimated that by 2019, nearly 72% of marketing dollars will be spent developing apps and advertisements for mobile … The issue mobile advertisers face is, app developers are more focused on the quantity of clicks (the money maker), which comes at the expense of the user experience. We salute Google’s initiative of trying to make the internet a better place ad wise and we will continue to raise awareness about the importance of great ad experiences for everyone. Mobile advertising is a subset of mobile marketing. Still on the fence about it?